Salvatore Ferragamo Museum Attractions & Things to do

This tour is an excellent appointment with the history of Fashion 'Made in Italy' and a unique occasion to understand the history and the creative genius of the GUCCI and FERRAGAMO families in Florence, by visiting the museums dedicated to the most famous fashion "maison" in the world!

Italian fashion originates in Florence since Roman times and continues being famous by fabric merchants of the Middle Ages. The first fashion show in Italy took place in Florence in February 1951. Guccio Gucci was a real Florentine self made man and Salvatore Ferragamo chose Florence and Palazzo Feroni to set up his shoe factory in 1938, after coming back from Hollywood. His clients were Marilyn Monroe, Greta Garbo, Audrey Hepburn and Sofia Loren. Gucci Garden in the building of the Tribunal of the Florentine Merchants (14th century) and Palazzo Spini Feroni (13th century), the headquater of the Ferragamo Company are a must not to be missed! Tornabuoni fashion street is also part of this exclusive tour!
Duration: 3 hours.

Visitors will retrace the history of the Ferragamo fashion house and its founder Salvatore Ferragamo. Thus they will discover his experience in America where, from a simple shop boy, he will become the 'shoemaker of the stars' in Hollywood. Subsequently they will be able to learn about the extraordinary successes obtained upon his return to Italy and admire the creations that have made Ferragamo an iconic fashion brand.
Duration: 1 to 3 hours.

The best of town temptations: visit the antique Florentine perfume shop, Officina Profumeria-Farmaceutica Santa Maria Novella, the Salvatore Ferragamo shoes museum & store + famous Icecream parlour.
Duration: 3 hours.

Florence, known as the birthplace of the Renaissance, is a city in Italy that exudes history, art, and culture. This enchanting city, located in the heart of Tuscany, captivates visitors with its stunning architecture, world-class museums, and charming streets.
One of the most iconic landmarks in Florence is the magnificent Cathedral of Santa Maria del Fiore, also known as the Duomo.
Art lovers flock to Florence to admire masterpieces housed in the Uffizi Gallery, such as Botticelli's "The Birth of Venus" and da Vinci's "Annunciation." The city is a living museum, with every corner telling a story of artistic genius.
Florence's beauty extends beyond its art and architecture; the city's vibrant culture and warm hospitality make it a destination that leaves a lasting impression on all who visit. Whether you're exploring the winding streets or gazing at the sunset over the Ponte Vecchio, Florence is a place where history and beauty converge to create an unforgettable experience.
Duration: 2 hours.

The tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter for many VIPs through the years: an exhibit about shoes and dresses designed by Ferragamo for the movie “Australia” is now visible in the museum. The tour includes a visit to the Farmacia of Santa Maria Novella,that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”; a full immersion in the past with the feeling of being in a monastery. A visit to the nearby Church of Santa Maria Novella is also included. You’ll see the young Michelangelo’s “hands” in some of the characters painted on the choir, considered the absolute masterpiece of his painting.
Duration: 3 hours.

Besides of its art treasures, Florence is one of the Italian capitals of fashion and luxury, especially dealing with traditional crafts such as jewelry, leatherwear and perfumery. A private guide tour will lead you across the fashion district of Florence, between via de'Cerretani, via Roma and via de'Tornabuoni, witnessing the magnificence of the town centre from an unusual perspective: the luxury shopping. An exclusive visit to the Ferragamo museum, a premium perfume shop and a traditional jewelry will allow you to feel deeper the unmeasurable value of these knowledges.
Duration: 4 hours.