Discover the charm and hidden gems of Pharmacy of Santa Maria Novella with customized tours from mJm Travel. Whether it’s your first visit or a return trip, we craft unforgettable experiences with personalized itineraries. Book your Florence tours today for an insider’s view of the best sights and attractions!


Private Tour in Florence: 3-hour Walking tour in Florence


Discover the city’s highlights and its most fascinating monuments, learn the secrets of Florence in a fun walking tour with a professional tour guide. Explore the historic centre of Florence, walk the streets that inspired Dante, discover the story about Michelangelo’s David and learn how the biggest dome in the world was built by Filippo Brunelleschi. Stroll through the streets of Florence and enjoy the Medieval and Renaissance atmosphere of this amazing city looking at it with the eyes of the insider.
Duration: 3 hours.

Private WALKING TOUR in Florence


Discover the city’s highlights and its most fascinating monuments, learn the secrets of Florence in a fun walking tour with a professional tour guide. Explore the historic centre of Florence, walk the streets that inspired Dante, discover the story about Michelangelo’s David and learn how the biggest dome in the world was built by Filippo Brunelleschi. Stroll through the streets of Florence and enjoy the Medieval and Renaissance atmosphere of this amazing city looking at it with the eyes of the insider.

Highlights:

Discover the secrets of Florence in a 3-hour walking tour with an expert tour guide;

Hear the stories about the Medici family – the Godfathers of the Renaissance;

See Florence magnificent Duomo with its biggest masonry dome in the world;

Admire the sculptures of Piazza della Signoria;

Get many useful tips on restaurants, shops and other places to visit;
Duration: 3 hours.

Private Guided Visit of Florence Santa Maria Novella Basilica and its Officina Profumo Farmaceutica


Uncover the timeless beauty of the Santa Maria Novella Basilica, one of Florence’s most captivating landmarks. Founded by Dominican friars in the early 13th century, this architectural masterpiece showcases a stunning Renaissance façade. Step inside and be mesmerized by world-renowned artworks, including Giotto’s "Crucifix", Masaccio’s "Trinity". Continue your journey through the peaceful Green Cloister, adorned with murals by Paolo Uccello, painted in striking green tones. This cloister was a place of cultivation, where Dominican monks produced rose water to help disinfect during epidemics. Then, they expanded their botanical knowledge, creating herbal remedies, essences, and medicinal balms. Next, visit the Officina Profumo-Farmaceutica di Santa Maria Novella, established in 1612. Located within the original Dominican monastery, this historic pharmacy offers an unforgettable sensory experience with its fragrant herbs, exquisite perfumes, and beauty products.
Duration: 1 hour 30 minutes.

The FASHION Tour of Florence


The best of town temptations: visit the antique Florentine perfume shop, Officina Profumeria-Farmaceutica Santa Maria Novella, the Salvatore Ferragamo shoes museum & store + famous Icecream parlour.
Duration: 3 hours.

Florence Hidden Sights Private Tour from Livorno


9-hour tour 

Round trip transportation from/to the port/ship

Comfortable air conditioning minivan

Professional tour guide-driver

English speaking driver

Drive across Tuscany to reach Florence

Florence highlights

Florence hidden sights

Free wi-fi on board

Free water on board
Duration: 9 hours.

Made in Florence Tour


The tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter for many VIPs through the years: an exhibit about shoes and dresses designed by Ferragamo for the movie “Australia” is now visible in the museum. The tour includes a visit to the Farmacia of Santa Maria Novella,that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”; a full immersion in the past with the feeling of being in a monastery. A visit to the nearby Church of Santa Maria Novella is also included. You’ll see the young Michelangelo’s “hands” in some of the characters painted on the choir, considered the absolute masterpiece of his painting.
Duration: 3 hours.

Florence tour of the historic center. Stories, legends and gossip


This is a tour for groups of max 10 people

I am a licensed guide, and I will be at your disposal throughout the approximately three-hour tour. Walking in the old town we enjoy visiting places, streets, monuments and listening to the history of the city.

The visit starts from Piazza Santa Maria Novella, you walk through the streets of the historic center passing through the Officina Santa Maria Novella, the Baptistery, the Duomo, Piazza della Signoria, reaching the Ponte Vecchio and then Piazza della Repubblica.

Along the way I will tell you unusual and funny stories and legends, show you special details and discover Florence from a different point of view than usual.

Where is the portrait of Cellini in Piazza della Signoria? Do you know the Piggy Rite? And Berta's curse? Why is bread made without salt in Tuscany?
Bring your curiosity to discover these stories, a little good mood and we will have fun together for a few hours
Duration: 3 hours.


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